In the fast-paced crypto world, where meme tokens can skyrocket or crash overnight, getting listed on a powerhouse like Binance is often seen as the holy grail. Recently, DegenerateNews shared a tweet that spotlighted Binance's official stance on their listing process, sparking discussions across the community. Let's break it down in simple terms and see how it impacts meme token projects.
Binance's Key Claims on Listings
Binance emphasized that they don't earn revenue directly from the listing process. Instead, any token allocations provided by projects are fully directed to users through various promotional activities. These include Alpha Airdrops, Launchpool, Hodler Airdrops, trading events, Earn APR campaigns, and more. Their business model relies on modest trading fees rather than charging for listings.
To ensure user safety, Binance mandates a refundable security deposit from projects. This deposit serves as a buffer against quick exploits or abandonment after listing. If the project fulfills its obligations, the deposit is returned in full. It's all about keeping things committed and transparent.
For projects in their infancy—like many meme tokens starting out—Binance Alpha is highlighted as an ideal entry point. There's no listing fee involved; it's focused on building visibility, educating users, and fostering growth. Through airdrops, Booster Programs, Pre-Token Generation Events (Pre-TGEs), and TGEs, projects can connect with genuine users and establish trust before aiming for full exchange listings.
As of October 2025, 217 projects have participated in Binance Alpha, with 103 making it to Futures trading and 36 to Spot after demonstrating solid growth and meeting required standards.
Here's the screenshot from the DegenerateNews tweet capturing Binance's announcement:
You can check out the original DegenerateNews tweet here and Binance's thread here.
Community Reactions and Skepticism
The crypto community didn't hold back with their thoughts. Some replies under the tweets expressed doubt, with one user claiming a project was asked for over $1 million for listing, contradicting the no-profit narrative. Others pointed out that Binance might still profit through market making or that these campaigns indirectly keep funds on the platform for further extraction.
For instance, a reply noted, "Most traders don't care about 'Alpha Airdrops and Earn APR campaigns.' It's just another way to get people to keep all their money on Binance." Another called it "damage control," especially after Binance apologized for a previous overly aggressive communication on the topic.
On a positive note, some saw opportunities, like pushing for specific meme tokens such as $TROLL or $PNUT to get listed, highlighting their community strength and longevity.
What This Means for Meme Tokens
Meme tokens thrive on hype, community, and liquidity, and a Binance listing can provide massive exposure. This announcement suggests a more accessible path for legitimate projects, especially through Binance Alpha, where early-stage memes can gain traction without upfront costs. However, the emphasis on proving growth and meeting standards means fly-by-night rugs won't cut it—the refundable deposit adds a layer of accountability.
For blockchain practitioners and degen traders, this could translate to more user-focused rewards like airdrops, potentially distributing free tokens from upcoming listings. If you're building a meme token, focusing on real user engagement and transparency could be key to navigating this process successfully.
For more details, head over to Binance's official support page on listings here.
Stay tuned to Meme Insider for more updates on how exchange policies shape the meme token landscape. What's your take on Binance's approach—game-changer or PR move?